2018 Elora & Fergus Destination Animation Project Selects Five Experiences

Posted On Tuesday May 22, 2018

CENTRE WELLINGTON -  The Township of Centre Wellington and Regional Tourism Organization Four (RTO4) first launched the Destination Animation Strategic Co-Investment Project in 2017 to encourage Elora and Fergus businesses, organizations and tourism stakeholders to create new visitor experiences and activities.

The Destination Animation Strategic Co-Investment Project was created to support and encourage new destination experiential projects on a matched basis. Projects must involve new or enhanced experiences, and funding cannot be applied toward capital or regular operational expenses.

The 2018 Elora & Fergus Destination Animation Strategic Co-Investment Project has approved $10,000 in matching dollars to five applications, with a total overall partner contribution value of approximately $34,500. 2018 proposals were submitted by a variety of festivals and events, tourism enterprises and local businesses. This is the second year of the animation program, with six applications submitted requesting approximately $17,500.        

The partners - Regional Tourism Organization 4 (RTO4) and Elora & Fergus Tourism (The Township of Centre Wellington) are thrilled with the enthusiastic and creative responses by the Elora and Fergus community ranging from a retail business owner to a major festival.

The selected projects align with Elora and Fergus' destination DNA – heritage town charm, arts and culture, and nature-based assets, and go to great lengths to ensure that not only will the events and experiences be highly shareable but are supported by a strategic marketing plan. The experiences and events will be launched throughout 2018.

Applications selected by the Destination Animation Project include:

A partnership between the Elora BIA, Elora Brewing Company, The American Federation of Musicians, Elora & Fergus Tourism and associated festival and event partners will host Grasslands Enhanced starting this summer. This enhanced and expanded Grasslands experience will see the major festivals and events of Elora/Fergus animate the Green Space in downtown Elora through live performances on Saturday afternoons to promote the upcoming festival season in Elora and Fergus.

Debb Greer from The Bookery, Nathalie McNeil from The Red Door Restaurant and Tala Jenkins will be the hosts of the first annual Fergus Medieval Faire.  This new festival will be held throughout downtown Fergus on Saturday, July 28th at 11.00 a.m. The one-day festival will feature interactive and educational activities; Medieval re-enactments, an authentic-looking Viking encampment, Celtic music, Falconry demonstration and hands on meet the Birds of Prey, Weavers / Spinners / Embroidery Guild demonstration, Apothecary tent, an open-air market and more. Costumed actors, a town crier and horses will mingle about downtown. A Medieval Feast dinner will be held at 6.00 p.m. followed by a guided Ghost Tour featuring the histories and mysteries of downtown Fergus at 8.00 p.m. Tickets available at the Bookery.

Sensation Elora in partnership with One Axe Pursuits will host an enhanced Monster Rappel parade on Saturday, October 20th, 2018. This year the Monster March parade will start with a spectacle at One Axe Pursuits on Henderson Street with monsters rappelling out of the bell tower, along with vintage Halloween cut outs/art boards, lantern creatures and a headless horseman will lead the parade. The parade will conclude at Bissel Park in Elora located on the banks of the Grand River with treats and entertainment.

"Follow the Flock" is a media campaign designed to drive awareness to the Elora Centre for the Arts inaugural Black Sheep Festival of Contemporary Textile Art by highlighting the historic and natural beauty of Elora and Fergus. For the entire month of June and the first week of July, a life-size flock of wooden sheep will move in and around Elora and Fergus with the two-fold purpose of promoting the festival and showcasing the natural setting and surrounding tourist attractions. People will be encouraged to name the location of the flock. In other instances, people will be encouraged to "spot" the flock themselves and post their own pictures using #followtheflock #blacksheepelora. The flock will make its way back to the Elora Centre for the Arts and be stationed there for the duration of the festival providing fun selfie opportunities for attendees to share during the festival weekend.

Jackie Fraser from Fraberts Fresh Food in Fergus will be hosting Brunch on the Bridge. The event will celebrate the opening of an enhanced gateway to the Fergus downtown historic district over the Grand River and promote and increase public knowledge on sustainable and local food producers, farmers and growers. The event will be a harvest style farm to fork brunch on the bridge over the Grand River prior to reopening.

For more information, contact Deb Dalziel at ddalziel@centrewellington.ca  or 519-846-9691 Ext 380 or Karen Mitchell at karen@rto4.ca or 519-271-7000 ext. 202. 
Visit http://elorafergus.animationfund.ca for more information.

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Events mentioned in this article:


Kendra Martin  | Communications Coordinator

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