2019 Elora & Fergus Destination Animation Project Selects Five Experiences

Posted On Tuesday May 14, 2019

Elora and Fergus, Ontario - The Township of Centre Wellington and Regional Tourism Organization Four (RTO4) first launched the Destination Animation Strategic Co-Investment Project in 2017 to encourage Elora and Fergus businesses, organizations and tourism stakeholders to create new visitor experiences and activities.

The Destination Animation Strategic Co-Investment Project was created to support and encourage new destination experiential projects on a matched basis. Projects must be new or enhanced experiences, and funding cannot be applied toward capital or regular operational expenses.

The 2019 Elora & Fergus Destination Animation Strategic Co-Investment Project has approved $10,000 in matching dollars to five applications, with a total overall partner contribution value of approximately $45,000. 2019 proposals were submitted by a variety of festivals and events, tourism enterprises and local businesses. This is the third year of the animation program, with five applications submitted requesting approximately $15,000.      

The partners - Regional Tourism Organization 4 (RTO4) and Elora & Fergus Tourism (The Township of Centre Wellington) are thrilled with the enthusiastic and creative responses by the Elora and Fergus community ranging from a retail and tourism business owners to festivals.

The selected projects align with Elora and Fergus' destination DNA – heritage town charm, arts and culture, and nature-based assets, and go to great lengths to ensure that not only will the events and experiences be highly shareable but are supported by a strategic marketing plan. The experiences and events will take place throughout 2019.

Applications selected by the Destination Animation Project include:

Elora Arts Council, as part of the En Plein Air Festival will be hosting the Templin Gardens Quick Paint Competition on May 18th, 2019 which is a two hour 'paint out'. Downtown Fergus has classic Scottish heritage, stone buildings and three charming bridges that span one of the most stunning areas of the Grand River which makes it an idyllic place for artists to paint 'En Plein Air'. In 2019 The Elora Arts Council will be collaborating with the Fergus BIA for the Fergus Templin Gardens Quick Paint Competition. For the last two years the Quick Paint competition was held in Elora. Templin Gardens set on the banks of the Heritage Grand River is the 'headquarters' for the event. The event culminates in a show and sale of the work completed and an award for Best in Quick Paint Show. Visitors can visit Fergus Templin Gardens and downtown Fergus to watch artists work quickly to capture a moment of time and buy a memory of small-sized and affordable art to take home, fresh off the easel!

Debb Greer from The Bookery, Nathalie McNeil from The Red Door Restaurant and Tala Jenkins will be the hosts of the second annual Fergus Medieval Faire.  The festival will be held throughout downtown Fergus on Saturday, July 27th from 9.00 a.m. – 5.00 p.m. The one-day festival will feature interactive and educational activities; Medieval re-enactments, an authentic-looking Viking encampment, Celtic music, Falconry demonstration and hands on meet the Birds of Prey, Weavers / Spinners / Embroidery Guild demonstration, Apothecary tent, an open-air market and more. Wizards Way is the enhancement to the festival in 2019. Alleyways in downtown Fergus will be transformed into a magical place for kids to explore.  Attractions will include; Zoltan (wandering magician and fire eater) along with a group of actors and acrobats providing Wizardry classes and demonstrations. 

Ontario Week of Wonder Magic Festival; a seven-day celebration of magic and illusion held Downtown Fergus. The festival runs the last week in October and coincides with National Magic Week Oct 24 - 31, 2019. There will be free and ticketed events. The event will see magicians table-side at restaurants downtown along with gala shows hosted at the Fergus Grand Theatre. Free late-night events that the public and magicians will love will take place at a secondary venue. A magician convention will see secret sessions held at the Fergus Grand Theatre hosted by magicians that magicians come to see.

Experience Elora like never before as the picture-perfect village spills out onto its streets for a moveable feast of late-night shopping, in-house discounts, food events, tastings, art, music, and entertainment. Happening May through September, on the last sultry Saturday of the month. Keep your eyes peeled for the evening of September 28th to catch a burglar rappelling off the Elora Mill Hotel & Spa in downtown Elora! This year, One Axe Pursuits will be collaborating with the Elora BIA to enhance their late night shopping event.

Elora Community Theatre will be presenting Shakespeare in the Park – Romeo & Juliet; an all youth production at Bissell Park from Aug 9 – 11, 2019. It provides a weekend of 'free' animation to one of Elora's passive parks enhancing the cultural scene of Elora and Fergus.

For more information, contact Deb Dalziel at ddalziel@centrewellington.ca  or 519-846-9691 Ext 380 or Karen Mitchell at karen@rto4.ca or 519-271-7000 ext. 202.
Visit http://elorafergus.animationfund.ca for more information.

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Events mentioned in this article.

  • Templin Gardens Quick Paint Competitions – Saturday, May 18, 2019
  • Fergus Medieval Faire – Saturday, July 27th, 2019
  • Shakespeare in the Park – Romeo and Juliet – Aug 9 – 11, 2019
  • Ontario Week of Wonder Magic Festival – Oct 24 – 31, 2019
  • Burglar Rappel with One Axe Pursuits – Sept 28, 2019


Kendra Martin  | Communications Coordinator

Township of Centre Wellington | 1 MacDonald Square, Elora, ON  N0B 1S0
519.846.9691  x220  centrewellington.ca


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