2019 Elora & Fergus Destination Animation Strategic Co-Investment Project Launch

Posted On Tuesday March 12, 2019

CENTRE WELLINGTON – The launch of the Elora and Fergus Destination Animation Strategic Co-Investment Project (DASCIP) in 2017 enabled the creation of new experiences such as Twilight at Templin, Bissell Quick Paint Competition and Rappelling and Riverfeast to name a few. 2018 saw the enhancement of existing events such as Monster Rappel as well as creation and marketing of new events such as the Medieval Faire and the Follow the Flock Campaign respectively that highlighted the DNA; natural setting, heritage town and arts and culture and created events that were highly shareable.

Based on success to date and enthusiasm from the community to continue the program, Elora & Fergus Tourism, The Township of Centre Wellington, and Regional Tourism Organization 4 (RTO4) are pleased to announce the launch of the 2019 Destination Animation Strategic Co-Investment Project to enable Elora and Fergus businesses, organizations and tourism stakeholders to create and/or enhance experiences for both visitors and residents.

The Destination Animation Strategic Co-Investment Project supports destination experiential projects on a matched basis. There will be an estimated $10,000 available for proposals, and individual applications may be for any amount between $500 and $5,000.

The Destination Animation Strategic Co-Investment Project Selection Committee will review and award the proposals based on a list of criteria up to the limit of the project.
- Highlighting Elora and Fergus’s DNA
- Level of social media sharing and feasibility
- Potential to attract out-of-town visitors, and overall economic benefit to Elora & Fergus.
- Collaboration with other tourism stakeholders  

Projects must be new or enhanced experiences highlighting the DNA, and funds awarded from the DASCIP cannot be applied toward capital or regular operational expenses. The deadline for applications is Monday, April 15, 2019.  As budget allows, applications received after the deadline will be reviewed on a rolling basis, however there is no guarantee that resources will be available after the initial round.

For more information, criteria, guidelines, and application visit http://elorafergus.animationfund.ca Applicants are strongly encouraged to discuss their project, questions and eligibility prior to applying.

For further information contact Deb Dalziel at ddalziel@centrewellington.ca  or 519-846-9691 Ext 380 or Karen Mitchell at karen@rto4.ca or 519-271-7000 ext. 202

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