Economic recovery efforts have begun in Centre Wellington

Posted On Thursday April 16, 2020

CENTRE WELLINGTON – Although the COVID-19 pandemic is not over, Township staff have launched several steps and partnerships that will leverage assistance for our communities small business owners during this time of uncertainty.

“Although we do not know the full effect of what COVID-19 will bring to our community, we cannot sit and wait for the outcome” said Mayor Kelly Linton. “This is the time to rally our staff, the Economic Development Task Force and business owners to forge these important relationships so that we can assist people now, and following the pandemic. Our small businesses are what make our community unique, they drive tourism and provide jobs for our residents, they are a priority and we must do what we can to support them.”

Economic Recovery Efforts:

Property Taxes
• Tax installments due April 30: Penalty and interest for non-payment, and non- sufficient funds charges for returned payment will be waived until June 30, 2020.
• Non-residential and multi-residential property owners with an installment due March 31 will have until May 31to make a payment without incurring penalty and interest charges.

Water/Wastewater Payments
• The Township will waive all penalties and interest on water/sewer payments for 60 days.

Economic Development Task Force (EDTF)
• Centre Wellington’s EDTF is an advisory body that provides recommendations to Council to take action to establish and maintain an environment (policies, practices, processes, incentives and fees) to enable businesses to prosper, grow and create jobs in Centre Wellington.
• The Economic Development Task Force has developed an Economic Recovery Subcommittee that will meet regularly to discuss and assess how they can support our business community during this time.

Support for local businesses:

Small Business Consultation
• Business consultation services and support is available through the Fergus Small Business Office, a service provided by the Township and the Guelph Wellington Business Centre. They can be reached by visiting their website at, click on the BOOK NOW tab and choose a date and time that work best for you.
• All appointments are being done virtually; the advisors will be in touch before the appointment to confirm your virtual appointment style i.e. phone, zoom or skype.
• The Small Business Centre will be hosting a free webinar on Thursday, April 30 on “Starting a Business” Learn more by visiting their website.

Wellington County 1 Million Keep Well - Emergency Business Sustainability Fund
• The Keep Well – Emergency Business Sustainability Fund will provide a $1 million fund in low-interest loans to Wellington County businesses to help support them during the economically challenging period brought on by the COVID-19 pandemic.
• This fund is being delivered in partnership with the Wellington-Waterloo Community Futures Foundation and the Saugeen Economic Development Corporation in the northern part of the County.
• Low-interest loans of up to $25,000 with a 3% interest rate
• No payment required for six months
• Loan repayment over five years with flexible repayment terms and no prepayment penalties
• Loans to be used for cash flow and working capital for Wellington County businesses struggling during the pandemic. For more information, visit

Tourism and Downtown Initiatives
• Our Fergus and Elora Business Improvement Area (BIA’s) collaborate with their membership to undertake projects and promote events that will keep our downtowns thriving through beautification, promotion, development and preservation.
• Both Fergus and Elora BIA’s have been provided with memberships to the Destination Development Association. This gives them access to valuable information about how downtowns and tourism areas can survive this pandemic and it maintains and encourages the continuation of work that Roger Brooks had outlined for downtown Fergus.
• Staff will continue to partner with Regional Tourism Organization 4 (RTO4), who is actively working on a marketing program that will let the world know that when they are ready to travel and when we are a safe environment to accept them back, we will be ready
• RTO4 has developed programs to support businesses in their shift to e-commerce and virtual experiences, including hosting a digital drop in for businesses. If you are looking for advice to help you navigate digital marketing amid COVID-19, RTO4 is hosting weekly drop-in sessions every Wednesday from 10:30-11:30 a.m. at the following link:
• Encourage followers of our Elora Fergus social media channels to remember their memories of visiting our area in the “Puzzle Now, Visit Later” online campaign
• Increase efforts for the Township’s “Shop Local” initiative. Encourage residents to continue to eat, shop and support locally during this pandemic so our local businesses come out stronger than ever.

A comprehensive list of available business resources is available on the Township’s website at The list continues to be updated as new details and programs are released. Additionally the Centre Wellington Chamber of Commerce is also tracking programs and support for business at

Kendra Martin | Communications Coordinator

Township of Centre Wellington | 1 MacDonald Square, Elora, ON N0B 1S0
519.846.9691 x220
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