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  • Elora & Fergus Animation Fund Selections Announced

    Tuesday, May 9, 2017
    Township News

    CENTRE WELLINGTON –  Elora and Fergus, Ontario - Centre Wellington and Regional Tourism Organization Four (RTO4) launched the Destination Animation Fund to encourage Elora and Fergus businesses, organizations and tourism stakeholders to create new experiences for both visitors and residents.

    "Creating collaborative experiences using our stunning and unique scenery, world class arts community and picturesque towns will absolutely set Centre Wellington on the stage as the place to be" said Mayor Kelly Linton. "By creating an Animation Fund, organizations can apply for funds to enhance a current experience or create a new one.  What an incredible way to not only enhance Centre Wellington initiatives, but offer an opportunity for organizations to try something that appeals to tourists and residents while supporting our amazing community!"

    The Destination Animation Partnership Fund was set-up to support destination experiential projects on a matched basis. Projects must be new or enhanced experiences, and funding cannot be applied toward capital or regular operational expenses.

    The 2017 Elora & Fergus Destination Animation Fund has selected to co-fund $13,000.00 through six applications, with a total partner contribution value of approximately $48,752.00, in response to proposals submitted by festivals and events, tourism enterprises and local businesses. This is the first year of the animation project, with nine applications submitted requesting $18,699.50.     

    The Fund partners - Regional Tourism Organization 4 (RTO4), Elora & Fergus Tourism (The Township of Centre Wellington) - are thrilled with the enthusiastic and creative responses by the Elora and Fergus community - ranging from a retail business owner to a major festival.

    The selected projects aligned with Elora and Fergus' destination DNA of its heritage town charm, arts and culture and nature based assets and went to great lengths to ensure that not only will the events and experiences be highly shareable but are supported by a directional marketing plan.

    The winning applications selected for co-funding include:

    • Elora Festival and associate partners will be hosting Festival Faire; a new, free family-friendly event, to be held on July 8, 2017. The event celebrates Canada's 150th anniversary, showcasing Centre Wellington's festivals and events, natural beauty, rich heritage, rural foundations, artists, artisans, entertainers, merchants, and local food and drink.
    • Elora Centre for the Arts for The River is Calling: a celebration of the Grand River, canoes and paddles. It is an experience that pays homage to the river by celebrating the natural beauty of the Grand River through two exhibits during June, July and August, a paddle painting workshop and will end with a collaboration with Riverfest which will see Brad Copping carry his mosaic canoe to the Grand River where he will paddle it, take it out of the water and suspend it above the Riverfest stage for the evening concert on August 19th, 2017.
    • Kimberley Jefferson from Joanie's Crafts Gifts & Stained Glass along with the Fergus BIA will host Twilight at Templin Gardens', a free musical event at the historical Templin Gardens on Wednesday evenings through July and August. The event(s) will feature a live musical performance with local artists performing and storytelling about their lives in Centre Wellington. The finale of the evening will be a Piper piping down the sun on the candle lit Templin Garden Stairs built in 1920.
    • Katherine Brasch from Brasch Venture's will be hosting her very first event Celebrating Celtic Culture on May 20th, 2017It is an evening of local food, drink and entertainment set on the stage of the historic Fergus Grand Theatre. The evening will highlight Fergus' Scottish-Canadian culture and history. Participants will enjoy a Celtic-inspired feast made with local ingredients and participate in a Ceilidh (a traditional Celtic music party/performance).
    • Elora Arts Council, as part of the Plein Air Festival will be hosting the Bissell Quick Paint Competition on May 20th, 2017 which is a two hour 'paint out' at Bissell Park. The event culminates in a show and sale of the work completed and an award for Best in Quick Paint Show. People can watch artists work quickly to capture a moment of time and light and buy a memory of small-sized and affordable art to take home, fresh off the easel!
    • One Axe Inc. is planning on hosting a Rappelling and Dining by the River event on June 28, 2017. The four hour event starts with a tour, storytelling and safety demonstration at Chalmers Church, followed by the adrenaline inducing experience of rappelling from the 60ft cliff and finishes with a culinary delight along the river. The pilot event would be set at 12 participants for rappelling; culminating in a dining experience on the river with a natural/adventurous theme along with special guests.

    The experiences and events will be launched throughout 2017.

    For more information, contact Karen Mitchell at  or by phone at 519-271-7000 ext. 202 or Deb Dalziel at 519-846-9691 Ext 380. 

    For more information, and the application visit 


    Links mentioned in this article:


    Kendra Martin  | Communications Coordinator

    Township of Centre Wellington | 1 MacDonald Square, Elora, ON  N0B 1S0
    519.846.9691  x220
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