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Sponsorship Opportunities

Discover a wide variety of Sponsorship Opportunities in Centre Wellington! We will ensure that every opportunity is linked seamlessly to your marketing objectives and goals, allowing your products and services to gain the visibility they needs. Build lasting brand value and loyalty with Centre Wellington residents by becoming part of the Township's journey as we build our fast-growing community. 

For questions, more information, and pricing, please contact by email

Programs Sponsorship Opportunities include: 

Swim to Survive Sponsors 2024

Wightman is a Presenting Sponsor for the 2024 Swim to Survive Program at the CW Community Sportsplex

Rob Bowman - Real Estate Broker with Keller Williams Home Realty Group is a Presenting Sponsor for the 2024 Swim to Survive Plus Program CW Community Sportsplex

Swim to Survive is only able to be offered thanks to our incredible community partners, like Wightman and Rob Bowman, who invest in safety training for children and youth.

Drowning is the second-leading cause of accidental death in Canada for those 55 years of age and under. The Lifesaving Society’s Canadian Swim to Survive® standard defines the essential minimum skills required to survive an unexpected fall into deep water.

The Lifesaving Society developed the Swim to Survive+ program as a result of its drowning research and the Ontario Coroner's recommendation for a more advanced water safety program to ensure children graduating from elementary school have basic swimming and water safety skills The Swim to Survive Plus program is geared toward presenting real-life situations for children in Grade 7 in Centre Wellington. Swim to Survive programs are run from April – June each year. Recognition for your contribution would be included on every letter that is sent out to participating students.

For More information on other partnership opportunities, please contact email

Public Swim Sponsors 

With the support of generous sponsors the Township is able to offer FREE Saturday public swimming to the first 40 participants.

Thank you to Newdon Industries, Wrighthaven Homes, Fergus Legion Branch 275, Nicole Drake Wright & Optimum Integrative Health Centre for your commitment to the community for the remainder of 2024.

Sponsoring a public swims are a great way to give back to the community and gain exposure for your organization or business. We still have availability for your business, organization or group to sponsor public swimming

Interested in Sponsoring Public Swimming? To check availability and express an interest in sponsoring public swim please contact by email

Public Skating Sponsors

With the support of generous sponsors the Township is able to offer FREE public skating in the community.

Sponsoring a public skate is a great way to give back to the community and gain exposure for your organization or business. 

To express an interest in sponsoring a program please contact by email

A list of sponsors and dates can be found here for the 2024/2025 ice season.

The Fergus Grand Theatre Sponsorship Opportunities include: 

  • The Presenting Series
  • Show Sponsorship

Naming Rights Sponsorship Opportunities include:

  • Specific Ice Pads
  • Buildings
  • Halls
  • Splash Pads

Elora Community Centre Naming Rights

The Township is excited to announce a Community Partnership with Jefferson Elora Corporation (JEC). JEC has purchased the naming rights for the Elora Community Centre for the next 10 years and the agreement will begin on January 1st, 2024, when the facility is scheduled to re-open following extensive renovations.

“The Township takes great pride in offering facilities, programs, and services to support active living and healthy lifestyles in Centre Wellington,” said Mayor Watters. “The partnership with JEC will allow the Township to deliver opportunities above and beyond what we could have done. Thank you JEC for investing into your community.”

This meaningful investment into our community by JEC is an annual investment of $78,200 for a total of $782,000 over the next 10 years. Funds from the Township Naming Rights and Sponsorship agreements assist in the provision of Township services and projects. Naming rights agreements provide the Township with alternative funding sources to benefit the quality of life for those who live in Centre Wellington.

“Jefferson Elora Corporation (JEC) is excited to partner with the township on this initiative. Investing in active living and health and wellness programs within our shared community, is a valued opportunity for our team” said Deborah Hoffman - Human Resources Manager, Jefferson Elora Corporation.

The agreement includes the following:

  • The Elora Community Centre will be renamed the Jefferson Elora Community Centre (JECC).
  • A centre ice JEC logo
  • Sponsored JEC public skates

JEC Group Photo

Park Amenities Sponsorship Opportunities include:

  • Pavilions
  • Play Structures
  • Hydration Stations
  • Washrooms

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