CW Community Sportsplex Naming Rights

Community Partnerships | Brand Visibility

Your Name. Our Community. A Lasting Connection.

Imagine your organization's name becoming part of the place where Centre Wellington comes together to play, compete, celebrate and connect.

The Township of Centre Wellington offers three distinct naming rights opportunities at the CW Community Sportsplex, creating a meaningful way for businesses and organizations to build brand recognition while investing in a valued community destination.

More than a name on a building or arena, a naming rights partnership connects your brand with the people and experiences that make our community special.

500,000+
Visitors annually

Make an Impression Where Community Life Happens

The CW Community Sportsplex welcomes hundreds of thousands of visits each year. From weekly recreation programs and hockey games to tournaments, community gatherings and special events, it is a place where people return again and again.

Three Opportunities. One Powerful Connection.

Whether your organization is looking for broad community visibility or a strong connection to local sport, each naming opportunity offers a different way to become part of the Sportsplex story.

The Entire Facility

CW Community Sportsplex

Put your name at the heart of one of Centre Wellington's key community destinations. Facility naming rights offer the broadest association with the Sportsplex and its diverse mix of recreation, wellness, sport and events.

Connect your brand with the full range of experiences that bring residents and visitors through the doors throughout the year.

A facility-wide presence with broad community reach.
Arena Naming Rights

Pad A – North Rink

Become part of the excitement, teamwork and traditions that happen on the ice. Pad A is an opportunity to associate your organization with local hockey, skating, practices, games and tournaments.

Build recognition among players, families, coaches, spectators and visiting teams who make the rink part of their regular routine.

A strong connection to local sport and active living.
Arena Naming Rights

Pad B – South Rink

Align your brand with the energy of community sport and the memorable moments created on the ice. Pad B offers another opportunity to build a visible, lasting association with recreation in Centre Wellington.

From early morning practices to competitive games and weekend tournaments, your name becomes part of the rink experience.

A visible presence in a well-used recreation space.

Why Invest in Naming Rights?

Naming rights can do more than increase awareness of your organization. They can demonstrate your commitment to the community, strengthen local relationships and create a lasting association with a place people value.

Build Lasting Brand Recognition

Associate your organization's name with a familiar community destination that people visit for programs, activities, games and events throughout the year.

Reach a Diverse Audience

Connect with families, athletes, spectators, older adults, children, community groups and visitors from Centre Wellington and beyond.

Show Your Community Commitment

Demonstrate that your organization cares about local recreation, healthy lifestyles, community participation and opportunities for people of all ages.

Create a Meaningful Local Legacy

Become associated with the games, celebrations, milestones and shared experiences that make the Sportsplex an important part of community life.

A Community Destination, All Year Long

The Sportsplex brings together people with different interests, schedules and reasons to visit. That variety creates opportunities for a naming rights partner to connect with the community in a meaningful and memorable way.

Hockey and Skating Swimming and Aquatics Fitness and Wellness Tournaments and Competitions Community Events Families and Youth Schools and Organizations Regional Visitors

More Than an Arena

The CW Community Sportsplex is a multi-use municipal facility. Its variety of spaces and activities helps bring people together beyond the ice.

Two Indoor Ice Pads

Home to skating, hockey, practices, games and tournaments.

Aquatics Centre

Swimming, lessons, public swims and aquatic programming.

Fitness and Wellness

Fitness facilities and programming that support active living.

Community Halls

Spaces for gatherings, celebrations, meetings and functions.

Events and Activities

A venue for a range of community and regional activities.

Outdoor Recreation

Outdoor amenities that complement the facility's indoor offerings.

Put Your Organization at the Heart of Community Life

A naming rights partnership is an opportunity to build brand recognition while showing your investment in the people, activities and experiences that make Centre Wellington a great place to live, work and visit.

Explore how naming rights at the CW Community Sportsplex could align with your organization's goals and community values.

Community Partnerships Inquiry
550 Belsyde Ave. E, Fergus
Ontario, Canada, N1M 2W5
Phone: 519.846.9691 x262
Email Us

Sign up to our Newsletter

Stay up to date on the city's activities, events, programs and operations by subscribing to our eNewsletters.