Community Partnerships | Brand Visibility
Your Name. Our Community. A Lasting Connection.
Imagine your organization's name becoming part of the place where
Centre Wellington comes together to play, compete, celebrate and connect.
The Township of Centre Wellington offers three distinct naming rights
opportunities at the CW Community Sportsplex, creating a meaningful way
for businesses and organizations to build brand recognition while
investing in a valued community destination.
More than a name on a building or arena, a naming rights partnership
connects your brand with the people and experiences that make our
community special.
500,000+
Visitors annually
Make an Impression Where Community Life Happens
The CW Community Sportsplex welcomes hundreds of thousands of visits
each year. From weekly recreation programs and hockey games to
tournaments, community gatherings and special events, it is a place
where people return again and again.
Three Opportunities. One Powerful Connection.
Whether your organization is looking for broad community visibility
or a strong connection to local sport, each naming opportunity offers
a different way to become part of the Sportsplex story.
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The Entire Facility
CW Community Sportsplex
Put your name at the heart of one of Centre Wellington's key
community destinations. Facility naming rights offer the broadest
association with the Sportsplex and its diverse mix of recreation,
wellness, sport and events.
Connect your brand with the full range of experiences that bring
residents and visitors through the doors throughout the year.
A facility-wide presence with broad community reach.
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Arena Naming Rights
Pad A – North Rink
Become part of the excitement, teamwork and traditions that
happen on the ice. Pad A is an opportunity to associate your
organization with local hockey, skating, practices, games
and tournaments.
Build recognition among players, families, coaches, spectators
and visiting teams who make the rink part of their regular routine.
A strong connection to local sport and active living.
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Arena Naming Rights
Pad B – South Rink
Align your brand with the energy of community sport and the
memorable moments created on the ice. Pad B offers another
opportunity to build a visible, lasting association with
recreation in Centre Wellington.
From early morning practices to competitive games and weekend
tournaments, your name becomes part of the rink experience.
A visible presence in a well-used recreation space.
Why Invest in Naming Rights?
Naming rights can do more than increase awareness of your organization.
They can demonstrate your commitment to the community, strengthen local
relationships and create a lasting association with a place people value.
Build Lasting Brand Recognition
Associate your organization's name with a familiar community
destination that people visit for programs, activities, games
and events throughout the year.
Reach a Diverse Audience
Connect with families, athletes, spectators, older adults,
children, community groups and visitors from Centre Wellington
and beyond.
Show Your Community Commitment
Demonstrate that your organization cares about local recreation,
healthy lifestyles, community participation and opportunities
for people of all ages.
Create a Meaningful Local Legacy
Become associated with the games, celebrations, milestones and
shared experiences that make the Sportsplex an important part
of community life.
A Community Destination, All Year Long
The Sportsplex brings together people with different interests,
schedules and reasons to visit. That variety creates opportunities
for a naming rights partner to connect with the community in a
meaningful and memorable way.
Hockey and Skating
Swimming and Aquatics
Fitness and Wellness
Tournaments and Competitions
Community Events
Families and Youth
Schools and Organizations
Regional Visitors
More Than an Arena
The CW Community Sportsplex is a multi-use municipal facility.
Its variety of spaces and activities helps bring people together
beyond the ice.
Two Indoor Ice Pads
Home to skating, hockey, practices, games and tournaments.
Aquatics Centre
Swimming, lessons, public swims and aquatic programming.
Fitness and Wellness
Fitness facilities and programming that support active living.
Community Halls
Spaces for gatherings, celebrations, meetings and functions.
Events and Activities
A venue for a range of community and regional activities.
Outdoor Recreation
Outdoor amenities that complement the facility's indoor offerings.
Put Your Organization at the Heart of Community Life
A naming rights partnership is an opportunity to build brand recognition
while showing your investment in the people, activities and experiences
that make Centre Wellington a great place to live, work and visit.
Explore how naming rights at the CW Community Sportsplex could align
with your organization's goals and community values.