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Winter Experience Development Fund

Encouraging vibrant, seasonal tourism across Centre Wellington during the winter months

Overview

The Winter Experience Development Fund strives to increase tourism opportunities beyond peak season, in line with the goal of creating an “Always ON”, thriving destination.

  • Support highly shareable recurring experiences

  • Increase visitation to key tourism destinations and businesses

  • uplift the natural, heritage, and arts and culture of the destinations

Eligibility & Funding

Application & Funding Process

  • You are encouraged to contact the program team in advance to confirm eligibility or ask questions

  • Applications must be fully completed

  • Incomplete applications may affect your chances

  • You must apply online only

  • Deadline: August 25th, 2025

  • Applications are first screened for eligibility
  • Then assessed by a Selection Committee

  • You may be asked to revise or clarify your submission

  • Final results will be communicated by September 30th, 2025

Before funding is confirmed, the lead organization will be reviewed by Elora Fergus Tourism and RTO4 to ensure they meet minimum criteria for:

  • Governance, risk management, and internal controls

  • Financial and procurement systems (operational readiness)
  • Ability to carry out the project effectively

  • All successful applicants must submit a Final Project Evaluation within 60 days after the project ends

  • The evaluation form will be provided once the Memorandum of Understanding (MOU) is signed

  • After a project is approved, the lead organization signs a partnership funding agreement with either Elora & Fergus Tourism or RTO4

  • This agreement will include the approved proposal and budget

  • It will outline reporting requirements and funding conditions

Note: Funding is provided in two installments:

  • First 50% is provided after signing the MOU

  • Remaining 50% is provided after the project is completed and the final report is submitted

At a Glance

  • Program window: November 1 – April 30

  • Max funding per project: $3,000

  • Application deadline: August 25, 2025

  • Notification of results: September 30, 2025

  • Final report due: 60 days after project completion

  • Apply: Online only

  • Contact support available

Get in Touch

Karen Rennie

Role: Elora & Fergus Tourism – Destination Development Coordinator

Phone: 519-846-9691 x380

Email Us

Karen Mitchell

Role: RTO4 Destination Project Manager

Phone: 519-271-7000 x102

Email: karen@rto4.ca

Elora & Fergus Tourism Information Centre
10 East Mill St, Elora
Ontario, Canada, N0B 1S0
Phone: 519.846.9691 x382
Email Us

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